Coinhouse

Refreshing a brand that has been a trusted choice since 2015, adapting it to an ever-evolving marketplace

Industry :

Banking & Finance

Scope of work :

Complete brand definition

Website UX & UI

Tone of voice & messaging

Motion design

Illustrations

Brand platform

Brand positioning & narrative

Brand refresh

When Coinhouse’s team — a longtime leader in France's crypto scene —came to us, they had two big challenges:

→ Clarify the value proposition: Coinhouse had expanded its service offerings since its early days and it was time to build a strong brand foundation and refine the messaging to resonate with a broader audience.

→ Build a cohesive visual identity: they needed a design evolution that matched Coinhouse's high standard of service.

Our guiding principle? Striking the right balance between a regulated, secure framework and the excitement of crypto investment. We refined the brand strategy (platform, positioning, tone), crafted a cohesive visual identity, and redesigned their website — improving navigation, UX, and UI across 15+ pages.

https://www.coinhouse.com/