Complete brand definition
Website UX & UI

L'Atelier des Chefs

A visual refresh and strategic repositioning for a training organization that teaches hands-on and people-centered professions.
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Industry :
Education
Scope of work :
Complete brand definition
Website UX & UI
Brand platform
Brand positioning & narrative
Tone of voice & messaging
Visual identity

Founded in 2004, L’Atelier des Chefs is a family-owned business with a strong heritage and expertise in teaching hands-on and human-centered skills.

L’Atelier des Chefs was a pioneer in offering “the next generation of cooking classes,” where participants create a delicious meal with the help of a chef and then enjoy the meal together—all within a limited time, like during a lunch break or evening, and accessible to everyone! We redesigned the brand platform, editorial identity, visual identity, and website to create a cohesive brand. Our mission? To build a unique and desirable brand in the training sector that highlights their cooking expertise while embracing their new focus on digital training for hands-on and human-centered careers.

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