Egerie

When you think “cyber,” the image that often comes to mind is black screens, flashing green code and a cold, opaque universe.

Spoiler: Egerie — the all-in-one platform to ensure your compliance (ISO, NIS 2, DORA, …) — chose to take the exact opposite path for its rebranding.

We recently supported their teams in redesigning their visual identity and refreshing the digital experience of their homepage, with three clear objectives:

• Embody innovation: show that Egerie is modern and forward-looking without falling into over-branding.

• Adopt a solid stance: position Egerie as a mature and reliable player, far from the image of a learning startup.

• Prioritize clarity: create a modern and simple aesthetic.

But beyond these challenges — shared by many of our clients — one strong conviction guided the entire project: compliance is not a constraint. It is a governance lever. It should be accessible… and even desirable!

That’s why we chose to move away from the “dark” and technical clichés of tech to build a bright, structured, and human universe:

• The prism lies at the heart of the brand’s iconography. Just like Egerie analyzes and anticipates threats, the prism decomposes light. It becomes a graphic watermark, subtle but structuring, reflecting both technology and transparency.

• Egerie’s logo symbolizes the control of complexity in cybersecurity. It combines layers of moving shapes, that represent the fluid integration of data, risks, and protections. This construction expresses Egerie’s ability to make multiple realities coherent — in the service of a clearer, more accessible cybersecurity.

• The color palette has been softened. Teal deepens into midnight blue, a mark of seriousness and professionalism. The brand’s historic orange has been brightened and expanded into pastel salmon tones. The whole comes to life in luminous gradients with shapes that evoke the flow of information.

• To balance this softness, a grid system and sharp graphic accents at the corners of visuals bring structure and recall the technological dimension of Egerie.

• Photography puts people at the center, through portraits and workplace scenes. To add warmth and create a link with the gradients, an orange glow has been applied, creating cohesion and authenticity.