Hyperline

A completely new branding to inspire a change in how billing is perceived - from a boring problem to an exciting opportunity.
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Industry :
Banking & Finance
Scope of work :
Comprehensive branding
Website UX & UI
Visual identity
Brand platform
Brand positioning & narrative
Tone of voice & messaging

A revolutionary approach to billing called for a brand with the right mindset. We began by highlighting their fresh take on billing through a strategic positioning and then crafted a visually captivating identity that seamlessly integrated across various pages of their website.

Hyperline wanted a brand identity that thinks outside the box, one that challenges the traditional approach to billing. An identity that is both bold and relatable, while maintaining a sense of professionalism and reliability.

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Être accompagné par l'équipe d'Alasta dès le début de l'aventure Hyperline nous a permis de construire ensemble une marque forte et reconnaissable - dont on en est très fier ! Leurs conseils lors des ateliers guidés ont permis, semaine après semaine, de clarifier le discours pour se concentrer sur l'essentiel de notre message. On nous demande souvent quel est le nom de notre agence de branding avec laquelle on travaille, et on est ravi de les recommander autour de nous !

Victoria Dalleau
Building @Hyperline
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