Okimia
From tracking cash to putting it to work
For six years, Fygr gave small and mid-sized companies a complete read on their cash position: past commitments, today's balance, what's due over the next three months. But between reading your position and acting on it, one step was still missing. Paying a supplier or investing a surplus meant leaving the platform and going through your banking portals.
Okimia now brings those three actions together in a single interface: manage, pay, invest. This isn't one more feature. It's a change in the nature of the product, and it called for a repositioning: moving from a monitoring tool to a platform where cash actually goes to work.
An identity built around time
Time is the central notion in cash management. Everything plays out in due dates, delays, and anticipation. The logo symbol and the graphic vocabulary draw on the codes of watchmaking and the compass to express a single idea: steering with precision while holding your course in a shifting environment.
From the website to the dashboard
The identity was rolled out across every touchpoint: the website, the payment cards, and the product itself, from the dashboard to the onboarding. A rollout that extends the repositioning to where it really proves itself, in daily use.
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