UCI

A new app to revive interest in track cycling and enhance the experience of the UCI TCL championship.

Industry :

Sport

Scope of work :

Product design

Mobile app

Print applications

Brand experience

The UCI and Discovery Sports Events (Eurosport) teams wanted us to create an app that would rekindle the interest for track cycling in conjunction with the launch of the UCI TCL championship.

The UCI team wanted both beginners and cycling enthusiasts to be able to make the most out of the event by building a fun, enhanced experience - while making it accessible to a wider audience.