JeudiMerci

We recently collaborated again with JeudiMerci — the all-in-one gifting platform — to redesign their visual identity.

JeudiMerci had evolved, shifted its positioning, attracted new clients… and its visual identity was no longer aligned.

Three problems stood out:

• An illustrative universe that had become too childish. It worked at the beginning, but it didn’t match anymore the expectations of the large accounts they target today.

• A difficulty in creating visual assets due to a lack of resources (photos, patterns) and clear guidelines.

• A strong value proposition that lacked visibility. Neither the technology, the perks, nor the people were truly highlighted.

We reworked their visual identity to give them more stature and credibility, without losing what makes them who they are: an innovative and human marketing solution with a “friendly” tone.

Gradient, mascot, typographic play - here’s a closer look:

• The JeudiMerci logo — a gift box wearing sunglasses — embodies a customer loyalty that is modern, engaging… and downright cool. It symbolizes connection, generosity, and human interaction.

• On the typography side, two fonts coexist: PP Neue Montreal brings modernity and structure, while PP Editorial New, more elegant, is used to deliver an emotional message.

• To highlight the tech side, we added product views on the website to better showcase it.