Mambu
Mambu is the leading cloud core banking platform that enables banks, fintechs, and financial institutions to design and launch financial products quickly, through a composable and secure architecture. Its platform processes over 500 million API calls per day, across more than 65 countries, serving 230 million end users.
Mambu wanted to move away from a "Mambu-centric" approach to a visitor-first journey, with clear segmentation by institution type and use case, and CTAs that drive people to take action, while repositioning itself as a cutting-edge technology player. We redesigned the site's architecture, reworked the navigation and the narrative of the main pages, and delivered a modern UI true to Mambu's existing identity.
"Mambu is deep tech, we need to see that on the website."
Nikki Constantine, Head of Marketing @Mambu
A website designed for visitors, not for Mambu
The existing website was rich and comprehensive, but didn't offer a navigation experience suited to Mambu's audiences and goals. We stepped back and rebuilt the experience from the ground up so each audience could immediately find their own path.
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A visual language built for the web
Mambu had a comprehensive brand identity, but one designed for print. We enriched it with web-specific codes to create a visual language that is coherent, modern, and technical, while staying true to the existing identity.
Signals to reassert Mambu's position as a leader
With the new website, Mambu wanted to reaffirm its position as an established, trustworthy technology leader and pioneer in core banking. We reinforced this perception through a coherent set of signals spread across navigation, content, and visuals.
